PROCRES is Central Florida’s premier Commercial Real Estate Sales & Leasing company. Based out of Orlando, FL we can effectively service most sub-markets in Central Florida and leverage our CCIM Global Network of real estate professionals to assist our clients throughout the US and worldwide.

PROCRES: A Legacy in the Making


PROCRES was founded by Juan and Laura Jimenez after years of education, hands-on experience, and strategic positioning to create a full-service commercial real estate company that genuinely makes a difference. With over 25 years of combined industry experience and a strong academic foundation, this dynamic duo is building a company with a legacy that will thrive for decades to come. Their passion for real estate, integrity, and commitment to excellence drive every decision and client interaction at PROCRES.

Our Core Values

At PROCRES, our core values are the driving force behind everything we do. They define our approach, guide our decisions, and ensure that we consistently deliver exceptional service and results to our clients. These values reflect our commitment to providing superior commercial real estate solutions that are not only effective but also ethical and client focused.

We are committed to putting the needs of our clients above all else. We take a long-term, ownership-minded approach to every project, always keeping our client’s best interests at the forefront of our actions. Whether it’s advising on investments, securing tenants, or managing properties, we are dedicated to achieving the best possible outcomes for our clients, every time.

How We Live It: We build lasting relationships by offering personalized solutions that align with our clients’ goals, ensuring that each project is treated as if it were our own investment.

Integrity is the cornerstone of our business. We believe in being proactive, transparent, and ethical in everything we do. Our team works tirelessly to deliver the desired outcomes for our clients, consistently upholding the highest standards of honesty and accountability.

How We Live It: From providing honest market insights to guiding clients through every stage of a transaction, we ensure that our clients always feel confident in the advice and actions we provide.

We are passionate about excellence in all aspects of our work. With each transaction, we gain deeper insights and experience, which enables us to provide our clients with innovative strategies, data-driven insights, and professional advice that lead to exceptional results. Our commitment to continuous improvement ensures that we stay ahead of market trends and deliver value that exceeds expectations.

How We Live It: We leverage our growing expertise and cutting-edge tools to offer clients unique perspectives and strategies that drive superior performance and maximize value.

We believe in full transparency in everything we do. Open, continuous communication and clear reporting are essential to building trust and ensuring our clients are always informed. We believe that transparency fosters stronger partnerships, better decision-making, and smoother transactions.

How We Live It: We provide our clients with detailed updates, transparent reporting, and proactive communication at every stage of the process, so they can make informed decisions and feel confident in our work.

Why Our Core Values Matter

Our core values are not just principles; they are the foundation of how we operate and the way we engage with our clients. By living these values, we ensure that every interaction with PROCRES is marked by trust, professionalism, and a dedication to delivering results. When you work with us, you’re partnering with a team that is truly invested in your success.

PROCRES❤️Giving Back

We believe that it is our duty as a local business to give back to our local community. That's why we are proud to support many nonprofit organizations that make Orlando a great place to live and work. We also engage in philanthropic efforts around the world in places and causes that are dear to us.